The digital insurer. Really.

Here’s the down and dirty on why USAA is a digital leader:

• It offers a virtual assistant to activate banking
• It offers face, voice and fingerprint recognition
• It works with Apple and Android Pay
• It launched a new tool called “Rent or buy?” that issues a verdict on whether the user should buy a home or keep renting
• It recently added a new feature called Specs to its home-buying app, Home Circle, that lets the user walking down the street see information about houses for sale in the area
• It recently built a handoff feature that provides a USAA CSR enough intel to know what the user wants to do when he/she clicked the ‘contact us’ feature from their mobile device
• It had its app available for Apple Watch on launch day