Ripe expands embedded golf insurance through Scottish Golf and Affordable Golf partnerships

Golf Care, part of digital MGA Ripe Thinking , has expanded its UK distribution through two partnerships with Scottish Golf and golf equipment retailer Affordable Golf.

Scottish Golf has named Golf Care its official golf insurance partner, marking the first time the governing body has offered insurance directly to individual members. The co-branded product offers discounted premiums, new-for-old equipment cover, and additional member benefits.

Separately, Golf Care has launched what it describes as the UK’s first embedded insurance solution for golf retail with Affordable Golf. Customers purchasing equipment online can add coverage for theft, loss, and accidental damage during checkout without leaving the retailer’s website. The offering also includes a £25 Affordable Golf voucher, a 30% introductory premium discount, and three complimentary rounds of golf for new policyholders.

Ripe said the partnerships address a protection gap in the market, citing research showing that nearly two-thirds of uninsured golfers incorrectly believe their equipment is covered through club membership or home contents insurance. The company estimates around 685,000 UK golfers have had equipment lost, stolen, or damaged over the past two years, with average losses of £348 per golfer.