Admiral Business partners with ANNA Money

Admiral Business has partnered with ANNA Money to offer business insurance through the fintech’s platform, embedding insurance into key moments in the SME customer journey.

The partnership will introduce Admiral Business’ insurance products to ANNA Money’s more than 100,000 customers during events such as company formation and early business growth, aiming to address underinsurance among small businesses.

The products available through ANNA include public liability, professional indemnity, and tools insurance for freelancers, contractors, and small businesses. Customers can explore coverage options and obtain quotes through a co-branded Admiral Business experience integrated into ANNA’s chat-based platform.

“This partnership brings together two areas that often sit separately, business admin and insurance, helping customers take care of both in a simple, joined-up way. By working with ANNA Money, we’re supporting customers where they are, making it easier for small business owners to put the right protection in place and focus on what matters most: running their business.” – Emma Huntington, CEO of Admiral Pioneer.

“Small business owners don’t need more admin – they need simple access to the services that help them run and grow. Admiral Business’ specialist insurance and top-rated customer service and claims support make them a natural choice for our customers. Adding easy access to business insurance is another step towards giving entrepreneurs everything they need in one place.” – Boris Diakonov, co-CEO at ANNA.