NGL adds live chat for policyholders to redesigned website

NGL Insurance Company  added a live customer service chat feature to its redesigned website, www.nglic.com, which launched in late 2025.

Preneed (funeral insurance) policyholders with policy-related questions can connect with an NGL representative in real time during business hours. The carrier emphasized the chat connects users to an actual Madison-based representative, not an AI bot.

The redesigned site also adds responsive design, simplified navigation, faster load times and updated security and accessibility standards.

NGL, established in 1909 and headquartered in Madison, Wisconsin, is licensed in 49 states and the District of Columbia. It markets preneed, individual life and annuities, and group products.

“The new website reflects NGL’s ongoing commitment to innovation, transparency and providing excellent customer service by offering streamlined navigation, modern design and expanded access to product and company information. We focused on creating a website that is informative, easy to navigate and accessible across all devices while better showcasing our products, service and company values.” – Maria Lubick, Assistant Vice President, Corporate Communications and Community Engagement.

“This new chat feature technology allows us to connect with policyholders faster, helping reduce call volumes and improve wait times. Providing a superb customer service experience is a priority at NGL. Our experienced representatives set us apart from other insurance carriers. That’s why policyholders can be confident that when they message us on chat, they are speaking to an actual NGL representative in Madison, not an AI bot.” – Drew Prenli, Assistant Vice President, Customer and Distribution Solutions.