biBerk updates homepage, highlights 1.7 million policies sold
biBERK , Berkshire Hathaway’s direct-to-consumer small business insurance carrier, has launched a redesigned homepage that prominently states the company has sold more than 1.7 million policie.
The update marks a notable shift from biBerk’s previous homepage, which highlighted that the company had served more than 500,000 business owners. While the two metrics are not directly comparable, the new figure underscores the scale the insurer has reached since launching in 2015.
The redesigned site replaces the prior “Small Business Insurance Made Simple” messaging with the new tagline “Small business insurance the smart way.” The homepage also places greater emphasis on customer reviews and quote generation.
Based on LinkedIn data, biBerk employs approximately 658 people, up 5% over the past six months, 13% year over year, and 32% over the past two years.
Website traffic also remains strong. According to Similarweb data, biberk.com generated approximately 3.4 million visits between February and April 2026, averaging 1.13 million monthly visits and 692,000 monthly unique visitors. Mobile devices accounted for roughly 78% of traffic. During the period, biBerk’s website attracted more visits than Hiscox (1.1 million), Next Insurance (2 million), Progressive Commercial (2.8 million), and Insureon (344,000).
Search remains a key acquisition channel for biBerk. According to Similarweb, the insurer generated approximately 238,000 search visits between February and April 2026, with paid search accounting for 84% of search traffic. The company spent an estimated $4.8 million on pay-per-click advertising during the period, targeting both insurance-related terms and competitor keywords such as “Next Insurance,” “Hiscox,” and “Insureon.” More than 63% of search traffic came from non-branded queries, highlighting biBerk’s focus on customer acquisition beyond existing brand awareness.
Bottom Line: Since launching as Cover Your Business in 2016, rebranding to biBerk in 2017, and refreshing its brand in 2018, Berkshire Hathaway’s small business insurer has continued to evolve its digital presence. The latest homepage redesign represents the fourth iteration of the brand in roughly a decade.
