Zurich taps new digital lead for Asia Pacific

Zurich Insurance Group has appointed Digbijoy Shukla as Head of Digital for Asia Pacific, tasking him with leading the insurer’s regional digital and embedded insurance strategy.

Shukla will oversee Zurich Edge, the company’s digital and embedded insurance platform launched in 2022, which now operates across Asia Pacific with more than 100 partners, including travel and fintech platforms.

He joins from Carsome, where he led subsidiaries iCar Asia and WapCar AutoFun, and previously spent nearly seven years at Amazon Web Services focused on startup ecosystems across India and Southeast Asia.

The move follows the transition of Roopa Malhotra to a senior role in Japan, where she will lead growth and propositions across property and casualty and life lines.

Zurich’s digital platform combines embedded insurance with AI-driven capabilities to integrate coverage into partner ecosystems, and the leadership change signals continued focus on scaling distribution through partnerships across the region.