Natural Intelligence partners with JD Power to launch auto insurance marketplace

Natural Intelligence  has partnered with JD Power to launch a new auto insurance marketplace combining AI-driven comparison tools with consumer insights.

The platform integrates Natural Intelligence’s performance marketing and comparison technology with JD Power’s data on consumer behavior, aiming to improve how drivers evaluate and select coverage while giving insurers access to higher-intent shoppers.

For carriers, the marketplace introduces a new distribution channel focused on performance-based acquisition, aligning insurance offerings with users actively shopping for policies.