Gen acquires Trellis
Gen Digital, a holding company for consumer cybersecurity and identity protection brands such as Norton and LifeLock, has acquired digital insurance broker Trellis.
The acquisition will bring Trellis’ insurance capabilities into Engine by Gen, the company’s embedded finance marketplace.
Launched in 2020, Trellis publicly disclosed $17 million in funding.
“Trellis represents a natural expansion of the personal products we can offer through Gen’s embedded financial marketplace, Engine. Engine delivers real-time, personalized recommendations across credit, savings, and other financial products. By integrating Trellis’ AI-powered matching and automation capabilities, we’re significantly enhancing the depth and intelligence of our insurance offerings, delivering more precise, individualized recommendations and greater value to both our partners and consumers alike.” – Travis Witteveen, General Manager of Gen’s Trust-Based Solutions.
“As AI plays an expanding role in the digital insurance shopping experience, consumers increasingly expect personalization, speed, and recommendations they can trust. Joining Gen enables us to scale and accelerate our AI-driven insurance marketplace technology within Engine, Gen’s embedded financial services ecosystem, leveraging hundreds of millions of inquiries a year.” – Daniel Demetri, Founder of Trellis.
