Aviva backs HYKE

HYKE has secured an investment from Aviva , along with follow-on funding from Unum , to support its expansion in the US benefits market.

The Portland-based company provides decision support technology that helps employees understand their financial protection needs and select health, financial, and voluntary benefits through a personalized, guided experience. HYKE’s technology already supports elements of Aviva’s customer experience in the UK, including AvivaScore, which provides financial resilience insights and personalized recommendations.

“Aviva and Unum have been extraordinary partners in our mission to transform how people understand and engage with their benefits. Their strategic investment reflects the momentum we’ve built—and the significant opportunity ahead. As we scale in the US, these partnerships will accelerate our ability to help millions of employees make confident decisions about their health, financial protection, and wellbeing.” – Chris Kaye, CEO of HYKE.

“AvivaScore has become an important part of how we support customers’ financial resilience, and this investment deepens our relationship with HYKE. It cements a long-term partnership aimed at transforming how people engage with insurance to get ready for the future, helping us better support our customers at every stage of their life.” – Arslan Hannani, Chief Innovation Director at Aviva.