Admiral Pioneer partners with Octopus EV

Admiral Pioneer, the venture building arm of Admiral Group, has partnered with EV leasing company Octopus Electric Vehicles to deliver a personalized insurance offering for EV drivers using employer-sponsored leasing programs.

As part of the partnership, drivers will be able to get a personalized insurance quote instead of the traditional fleet-rated underwriting. According to Admiral Pioneer, ~75% of new drivers are expected to see lower insurance costs, with average annual savings of ~£550.

“We’re partnering with Octopus to bring real innovation to EV salary sacrifice, moving beyond traditional fleet pricing to offer insurance based on individual risk. By combining our deep insurance expertise with Octopus’ digital-first approach, we’re delivering smarter, fairer, and more personalised insurance for electric drivers. This partnership shows what’s possible when forward-thinking brands come together.” – Emma Huntington, CEO of Admiral Pioneer.

“Salary sacrifice has become one of the most powerful ways to help drivers switch to electric – but the insurance experience hasn’t always kept pace. This partnership changes that. By pricing insurance around the individual, not the average, we’re making EVs even better value and keeping the experience simple from day one. It’s another step towards making electric the obvious choice.” – Gurjeet Grewal, CEO of Octopus Electric Vehicles.