Verisk sells marketing solutions unit to ActiveProspect

Verisk has sold its Marketing Solutions business to ActiveProspect.

The unit, known as Verisk Marketing Solutions (VMS), sits within Verisk’s underwriting division and provides consent-verified lead orchestration, identity resolution, and marketing intelligence for insurance and non-insurance customers. VMS was formed through the integration of Jornaya and Infutor.

Verisk said the divestiture aligns with its capital allocation strategy and emphasis on higher-growth insurance-focused businesses, while positioning VMS to invest and scale under new ownership. ActiveProspect, backed by Five Elms Capital, said the acquisition expands its platform into identity resolution and marketing intelligence and adds a large enterprise customer base.

“This transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities. The VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead.” – Lee Shavel, president and CEO of Verisk.