Root partners with Kikoff

Root Insurance announced a partnership with personal finance platform Kikoff to introduce coverage from Root through the Kikoff app.

Founded in 2019, Kikoff publicly disclosed ~$42 million in funding.

“We’re eager to help Kikoff customers find real savings on a necessary expense to support and improve their long-term financial wellness. Kikoff’s mission to provide fair, simple pathways to help customers reach their financial goals aligns closely with Root’s commitment to offering affordable insurance through modern, data-driven models. We saw this collaboration as a perfect fit.” – Jason Shapiro, Senior Vice President of Business Development at Root.

“We’re proud to be working with Root to make car insurance more accessible and affordable for Kikoff’s users, who are focused on building great credit. This partnership is another powerful step in our commitment to helping people achieve greater financial security by expanding access to more affordable financial opportunities, and we’re confident Root’s unique pricing model will be of significant benefit to safe drivers using our platform.” – Cynthia Chen, CEO and Founder of Kikoff.