Ethos partners with North American

Life insurance startup Ethos Technologies is partnering with North American Company for Life and Health Insurance to distribute a “proprietary” Accumulation Indexed Universal Life product on the Ethos platform. North American will be a new provider for the Ethos IUL product suite, providing eligible consumers with life insurance coverage up to $2 million.

The new IUL can offer an instant-decision with no medical exams, but in some cases, additional underwriting review may be necessary. Once approved, consumers can secure coverage in minutes.

North American joins other carriers working with Ethos including Banner Life Insurance Company, TruStage, Ameritas, Aflac, and Protective.

“At North American, we are committed to innovation, expanding access to financial protection and cash value accumulation. By combining our trusted products with Ethos’ cutting-edge technology, we are making accumulation-focused life insurance more accessible, faster, and easier than ever.” – Jerry Blair, President of North American.

“We’re proud to partner with industry leader North American to bring Accumulation IUL to market. With this collaboration, we’re not just delivering another life insurance product—we’re empowering agents to grow their business faster and helping families protect their futures with speed, simplicity, and confidence.” – Peter Colis, Co-Founder and CEO of Ethos.