Primerica: $968 billion coverage in force

Primerica is starting 2026 with its largest senior leadership meeting ever, bringing together more than 1,000 top field leaders for a virtual event on January 7–8.

The milestone follows a strong 2025 for the life and financial services distributor. Primerica ended the year with more than 151,500 life-licensed representatives across the U.S. and Canada, issuing nearly $112 billion in term life insurance and pushing life insurance coverage in force to a record $968 billion. The company also paid out more than $1.8 billion in death claims during the year.

On the wealth side, clients invested nearly $15 billion through Primerica, lifting assets under management to a record $128 billion. Mortgage-related activity also grew, with more than $665 million in mortgage volume facilitated across the U.S. and Canada.

Distribution expansion remained a core focus. Primerica recruited over 360,000 new representatives in 2025, resulting in more than 48,500 new life-licensed reps. The company also added more than 2,400 newly securities-licensed representatives, ending the year with over 25,600 in total.

“In 2025, more than 151,500 life-licensed insurance representatives served middle-income families across North America, helping them to work toward achieving their financial goals. We issued nearly $112 billion in term life insurance, bringing coverage in force to a record $968 billion. Most importantly, we paid more than $1.8 billion in death claims, providing critical support to families when it mattered most. That same focus on long-term security helped clients invest nearly $15 billion toward their future, pushed assets under management to a record $128 billion and helped families access more than $665 million in mortgages to manage debt or buy a home.” – Glenn J. Williams, CEO of Primerica.