Progressive files trademark for ‘Snapshot Pro’

Progressive has filed a new trademark application for Snapshot Pro, signaling a potential expansion or evolution of its usage based insurance and telematics capabilities.

Filed on December 18, 2025, the application spans commercial auto insurance and supporting technology. It covers core insurance functions such as underwriting, rating, quoting, policy issuance, and servicing, along with digital tools that deliver insurance information to customers.

The filing also explicitly references telematics hardware and software, including electronic data loggers, vehicle monitoring devices, firmware, and a mobile app used to collect driving data for insurance rating.

Separately, Snapshot ProView is Progressive Commercial’s existing telematics program, offering small businesses an automatic 5% discount and optional fleet management tools through a plug in vehicle device that tracks driving behavior and informs renewal pricing.