Squirrel Insurance ties up with Bill Busters to power lead generation

Squirrel Insurance Group  has filed a trademark application for “Squirrel Insurance,” signaling continued expansion of its insurance agency and brokerage operations. The application was filed on December 16, 2025, and covers insurance agency and brokerage services, insurance consultation, and the provision of insurance information.

Squirrel Insurance Group is a Michigan-based insurance brokerage offering personal and commercial coverage, including home, auto, life, and small business insurance.

Job postings suggest the brokerage has ties to The Bill Busters, a free nationwide bill-negotiation service launched earlier this year. According to the listing, Squirrel Insurance agents can access an existing lead network generated by The Bill Busters, which helps consumers lower recurring household expenses.

The Bill Busters allows users to upload copies of their bills across categories such as internet, energy, insurance, mobile, and streaming services, after which the company negotiates with providers on the customer’s behalf to secure lower rates or improved terms.

The connection points to a lead-generation and distribution model that links consumer bill-optimization with insurance sales.