Fairmatic is now LEEO

Commercial auto insurance startup Fairmatic has rebranded to LEEO.

The company says that the new rebrand reflects its “renewed focus and direction.”

In August, Fairmatic founder Jonathan Matus announced he was stepping away from the CEO role due to medical reasons. Jeffrey Chen was appointed CEO.

“LEEO represents more than a new name; it is a renewed commitment to transforming how commercial auto insurance is delivered. Our industry is in need of innovation, and we are excited to do our part to move the industry forward. With LEEO, we are building a future defined by smarter underwriting, faster quoting, and greater transparency powered by telematics and data.” – Jeffrey Chen, CEO of LEEO.