By Miles winds down

By Miles , the pay-by-mile car insurance provider launched in 2017, is preparing to wind down following Aviva’s acquisition of its parent company, Direct Line Group. Aviva is shifting investment toward its core brands—Aviva, Direct Line, and Churchill—meaning the By Miles product will be phased out.

By Miles stopped offering quotes to new customers on November 26, 2025, and will stop offering renewal quotes on January 6, 2026. Existing policies remain valid through their end dates, and customers can continue using the app, dashboard, and support channels. Anyone holding a valid quote can still retrieve and purchase a policy.

Claims processes remain unchanged. Policies are underwritten by U K Insurance Limited, which will continue to handle and pay all eligible claims. By Miles will also support policy changes, manage complaints, and provide required documentation—including no-claims discount confirmations—after policies expire.

Customers who prepaid for miles will receive refunds for unused miles at the end of their term, and the company will provide a prepaid envelope to return the Miles Tracker device. The withdrawal does not affect eligibility for new coverage elsewhere and does not count as being “declined,” as the decision is company-wide.

As background, the MGA—founded in 2016 and acquired by Direct Line in 2023—had raised $26.5 million, sold over 100,000 policies, and at the time of its first acquisition served around 50,000 customers with £26 million in GWP.