Nationwide renews NFL partnership

Nationwide and the NFL renewed their multiyear partnership, keeping Nationwide as an official sponsor across insurance and financial service categories and maintaining its role as presenting sponsor of the Walter Payton NFL Man of the Year Award. The deal includes a new annual broadcast special starting in 2026 and builds on more than a decade of collaboration, during which Nationwide has contributed over $2.3 million to player-supported charities.

“Nationwide’s partnership with the NFL enables us to elevate our brand and drive business growth by promoting our insurance and financial services products with the league’s hyper- engaged and passionate fan base. We’re also looking forward to continuing our presenting sponsorship of the Walter Payton NFL Man of the Year award and shining a spotlight on the impact the players are making off the field. This endeavor aligns with Nationwide’s deep commitment to giving back to the communities where we live and work.” – Ann Bair, EVP and Chief Marketing Officer of Nationwide .

“We’re thrilled to further our relationship with Nationwide – a storied, impactful partner of the NFL for more than a decade. Together, we drive a significant tradition that celebrates our players making an inspiring difference across their communities, and we look forward to continuing this with Nationwide in the seasons ahead.” – Tracie Rodburg, SVP Global Sponsorship at the NFL .