Aviva extends protection partnership with NFU Mutual

Aviva and NFU Mutual have signed a new multi-year agreement for the distribution of Aviva’s individual protection products, following the transition of the former AIG Life business into Aviva. The deal covers life, whole of life, critical illness, income protection, relevant life and business life insurance.

NFU Mutual will distribute the products through its agency network, face-to-face advisers and a non-advised telephony team, using the Aviva Connect portal. The partnership strengthens Aviva’s position in the UK protection market and supports NFU Mutual’s focus on financial wellbeing for rural and farming communities.

“We’re delighted to continue the strong working relationship and partnership with NFU Mutual to bring Aviva’s life protection products to their members. We will be offering a full range of protection solutions to help the UK’s farming community protect their families and secure their financial futures. The new agreement marks further progress following the acquisition of the former AIG Life business. Thanks to the great collaboration between our teams, we’re able to continue growing our protection business from a very solid foundation.” – Protection Portfolio Distribution Director, Daren Boys.

“We are pleased to extend our partnership with Aviva, enabling us to offer our members and customers access to a comprehensive range of protection solutions. This agreement reflects our ongoing commitment to supporting the financial wellbeing of the UK’s rural and farming communities. By working closely with Aviva, we can ensure our customers benefit from trusted advice and high-quality products that help safeguard their families and businesses for the future.” – Head of Financial Services at NFU Mutual, Graham Harvey.