National Life Group partners with Homethrive

National Life Group has partnered with Homethrive , a caregiving support platform, to provide policyholders with access to personalized resources for childcare, elder care, disability, neurodivergence, and after-loss support.

Starting in 2025, Homethrive’s services will be included at no additional cost with new eligible FlexLife Indexed Universal Life (IUL) policies. The offering gives caregivers access to one-on-one guidance from social workers, concierge care coordination, 24/7 digital tools, emotional wellness support, and resources for Alzheimer’s and elder care.

“Millions of Americans are quietly balancing work, family, and caregiving responsibilities, often with little guidance or support. By partnering with Homethrive, we’re making it easier for our policyholders to care for their loved ones without feeling overwhelmed or alone.” – Linda Goldstein, Vice President of Marketing, National Life Group.

“This partnership with National Life Group underscores our shared commitment to help families provide smarter support to reduce the time, cost, and stress of caregiving. National Life Group has gone the extra mile to empower policyholders to navigate these challenges with greater ease and less disruption to their lives and careers. In doing so, they foster well-being and loyalty that strengthen not only the lives of policyholders and their families, but also the long-term success of their business and distribution partners.” – Dave Jacobs, co-founder and co-CEO, Homethrive.