USAA names Rob Arena president of life insurance company

USAA has appointed Rob Arena as President of USAA Life Insurance Company, effective January 5, 2026. Arena brings more than 30 years of experience in life insurance, retirement solutions and asset management, along with a deep personal connection to USAA’s mission and values.

Most recently, Arena served as co-president at Global Atlantic Financial Group, where he led the organization through a decade of growth and transformation. His career also includes senior leadership roles at The Hartford and Prudential, where he oversaw retail product development, management and distribution.

“Rob brings extensive expertise and a values-driven approach that will strengthen USAA’s ability to serve members with comprehensive life and retirement solutions that build financial security. His proven leadership in strengthening businesses, empowering teams and driving innovation to help families improve their financial security, reflects the heart of our Mission. With Rob’s leadership, USAA Life Company will grow, evolve and deliver protection, advice and exceptional value to our members at every stage of their lives.” – USAA CEO Juan C. Andrade.

Arena has been a USAA member for more than 30 years, having joined after college when he purchased his first car.