Unipol launches Unica Unipol

Unipol Group introduced Unica Unipol, a new modular insurance product that lets households cover multiple risks under a single contract. The product, launched September 12, combines protection for vehicles, homes, health, travel, pets, and more, with the option to purchase and manage policies either online or through an agency.

Unica is positioned as the centerpiece of Unipol’s “Faster Integrated Offer Model” under its Stronger/Faster/Better plan, aiming to simplify insurance management while giving customers flexibility. The product also introduces a monthly payment option to make coverage easier to manage.

While Unica emphasizes digital access, Unipol agencies remain central to distribution, allowing customers to combine online convenience with in-person advice.

The product’s launch is supported by a multimedia campaign featuring Carlo Ancelotti, who was chosen to represent the values of leadership, adaptability, and innovation. The campaign will run across Unipol’s digital channels and major media outlets through December.

“The name Unica Unipol was chosen from the desire to unite tradition with innovation. The name Unipol originates from the concept of “unique (single) policy” which is fully embodied in the idea of the single UNICA contract, easy to manage and incorporating highly flexible coverage. Customers can protect all members of their families as they wish, choosing from a broad range of solutions for themselves and their wider family circles: Vehicles, House, Family, Health, Mobility, Travel, Accidents and Pets. Unica also introduces a new payment model so that the coverage can be paid for in monthly instalments to facilitate management of the policy and make the experience smoother and more accessible.”