Allianz UK launches ‘ALL’ ad

Allianz UK  has returned to television with the launch of its ‘ALL’ campaign, debuting during Coronation Street on ITV. The campaign highlights the breadth of Allianz’s products and customer support, featuring scenes from everyday life—family gatherings, home repairs, and roadside assistance—underscored by the message of collective expertise.

Developed with Edelman, the campaign will roll out across TV and other channels as part of Allianz’s broader push to grow its UK retail presence, following sponsorship of Allianz Stadium and its role as official supporter of the 2025 Women’s Rugby World Cup.