SIAA Xchange files trademark

SIAA Xchange, the managing general agency platform built exclusively for SIAA network agents, has filed a trademark application for “Xchange Powered by SIAA.” The filing covers services including insurance brokerage, underwriting, claims management, and MGA operations for property and casualty insurance.

Positioned as a purpose-built solution, Xchange aims to close market gaps through tailored insurance programs, rapid carrier access, and streamlined onboarding.

The trademark filing follows the appointment of Steven Cota as Chief Information Officer and Chief Operating Officer of SIAA Xchange. Cota previously served as CIO for Global Solutions at DUAL Group.