Relaunching Columbia Insurance
Columbia Insurance Group has rebranded with a modernized identity, shortening its name and introducing a new logo, website, and email updates.
The refresh aligns with the company’s broader transformation strategy to enhance operations and strengthen relationships with agents and policyholders.
A newly released video, Relaunching Columbia Insurance, highlights the company’s evolution and commitment to people-first partnerships.
Columbia Insurance also plans to roll out a new online business platform this summer as part of its continued modernization efforts.
“Our new branding reflects our dedication to continuous improvement. It’s about embracing progress and showcasing our commitment to building real connections with the people we serve. We are excited to share this new chapter with our community and stakeholders.” – Todd Ruthruff, Columbia Insurance’s president and chief executive officer.
“We want our brand to reflect who we are and where we are going as a company. The rebranding effort is part of our broader strategy to modernize operations and better serve agents and protect policyholders.” – Keith Maciejewski, Columbia’s vice president and chief underwriting officer.
While Columbia Insurance employees enjoyed a sneak peek of the brand prior to the reveal, it was unveiled to independent agency partners and the community yesterday.
