BrightShore Insurance launches in New Jersey

BrightShore Insurance Company has launched in New Jersey, offering a single policy that combines traditional homeowners insurance with full flood protection.

Managed by ShoreOne Insurance Managers , BrightShore provides an alternative for National Flood Insurance Program (NFIP) policyholders who lack sufficient coverage.

The company has earned an A, Exceptional, Financial Stability Rating® from Demotech, Inc. Using advanced risk modeling, BrightShore’s pricing system considers geospatial and individual risk factors, securing backing from reinsurers with over $90 billion in combined assets. The insurer also conducts thorough inspections to ensure accurate coverage.

“With flood risk rising and underinsurance prevalent, BrightShore is launching in New Jersey to meet the demand of coverage-conscious homeowners. This compelling opportunity positions us well to continue capturing significant market share in the profitable sectors of the evolving property insurance market.” CEO Nick Steffey.