ARU rebrands, expands specialty property offerings

ARU has unveiled a new brand identity, including a new logo, website, and domain (aru.solutions), marking its first full rebrand since launching in 2016.

Originally focused on poultry confinement insurance, the company has expanded into multiple occupancies and added both admitted and non-admitted lines.

The rebrand coincides with ARU’s recent launch of an E&S Commercial Property facility with $10M primary layers and an upcoming E&S Farm, Ranch, and Rural Estates package in Q2 2025. The company’s underwriting approach combines data-driven insights, loss control, and niche expertise to serve complex risks.