Homesite Treated Itself to a New Landing Page

By the look of it, personal and commercial lines insurer, Homesite, has treated itself to a new landing page . Theme: cartoony-looking.

This is go.homesite.com:

This is homesite.com:

According to Similar Web, the new landing page was launched in April this year:

Recall: Boston-based Homesite is a digital, multi-line insurer owned by American Family. It was established in 1997 and provides home, renters, small business and life insurance; to name a few. Fun Fact: it was the first company to enable customers to purchase insurance directly online, during a single visit. Proof that first to market isn’t necessarily first to scale.

Here’s a look at its renters insurance quote-to-bind flow.

Bottom Line: six consecutive reviews on Glassdoor may suggest it is putting customers (not employees) first.