Primerica celebrates 2024 growth

Primerica held its annual leadership meeting in Dallas, Texas, on January 7-8, 2025, gathering over 900 top field leaders to celebrate 2024 milestones and outline plans for the year ahead.

In 2024, Primerica grew its licensed sales force by 7%, surpassing 151,600 life-licensed representatives, and issued $122 billion in term life insurance, bringing total coverage in force to $954 billion.

The company paid approximately $2 billion in death claims and helped clients invest over $12 billion, with client assets reaching $112 billion at year-end.

Additionally, representatives facilitated over $500 million in mortgages and added over 56,000 newly life-licensed representatives, alongside 2,250 new securities-licensed representatives, bringing the total to more than 25,400 securities representatives.