Helvetia unveils 10-year strategy focused on retail, specialty lines, and operational efficiency

Helvetia has introduced a new 10-year strategy, rolled out in three-year cycles, focused on retail and specialty lines.

The retail business aims to deepen customer relationships, particularly with those over 50, while leveraging technology and data for tailored solutions. “Helvetia is supporting customers over the long term with suitable insurance solutions in every phase of their lives. While Helvetia continues to attract young target groups, increased focus lies on the rapidly growing segment of customers over the age of 50 who often require tailored financial solutions due to their increased disposable income. Helvetia is making targeted use of its expertise in asset management to offer comprehensive pension and investment solutions.”

The specialty lines business will expand selectively in Europe, targeting SMEs with customized offerings. “Helvetia is using its specialist expertise in the specialty lines business to offer customised solutions for SMEs in existing markets. Helvetia can offer SMEs services that larger competitors cannot offer as efficiently. At the same time, the product range is being expanded in order to optimally serve customer needs and utilise existing cross-selling potential.”

Operational efficiency improvements are expected to save over CHF 200 million annually (~$218M) by 2027, aided by integrating Caser and Helvetia Seguros in Spain.

Financial goals for 2025-2027 include an underlying ROE of 13-16%, EPS growth of 9-11%, and cumulative dividends exceeding CHF 1.2 billion.

Helvetia will also revise its reporting to reflect Spain’s growing importance in its operations.