Aviva and NatWest announce partnership

Aviva and NatWest Group are announcing a five-year partnership for the distribution of Aviva protection insurance products through NatWest’s UK retail banking brands NatWest, RBS and Ulster Bank.

The deal builds on the current protection partnership between NatWest Group and AIG Life, now owned by Aviva.

Bank and mortgage customers for the three retail brands will be able to purchase term life insurance, critical illness coverage and guaranteed over 50s life insurance from Aviva.

The protection products will provide customers with Aviva’s Digicare+ app to help them detect, manage and prevent health and wellbeing problems.

NatWest, RBS and Ulster Bank customers will be able to purchase coverage through a quick and easy journey, either through their mobile banking app which will pre-populate their information, online or over the phone. A term life insurance quote will also be built into customers’ digital mortgage applications.

“We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability. We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.” – Daren Boys, Protection Portfolio Distribution Director at Aviva.

“Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service.” – Lloyd Cochrane, Head of Proposition and Protection at NatWest Group.