iCover launches iCover Direct, a Life-Health-Wellness marketplace

Missouri-based algorithmic underwriting provider iCover has launched iCover Direct™, a Life, Health and Wellness marketplace.

According to the press release, currently four insurance carriers are partnering with iCover Direct™ to offer existing and new life insurance products through the online platform.

“With their incredible inception stories, rich history, benefits and dedication to service, community insurers are unique in the industry. We are honored to partner with these companies to launch a one of its kind online insurance buying marketplace.  iCover Direct™ will also showcase affiliate partners, such as Hooray Heath, to provide products in the health insurance and wellness space.” – Hari Srinivasan, CEO for iCover.

“This is an exciting phase for iCover. Our QUI™ technology (industry’s first non-reflexive eApp) and algorithmic decision engine will provide the “Best Buying Experience” for our consumers. We are also working on exclusive, competitively priced products that are tailormade for iCover Direct™.” – Nicole Mwesigwa, COO & Product leader for iCover.