Cake & Arrow to host upcoming webinar exploring how to use Design Thinking techniques to bring insurance to life

Insurance products are often complex and abstract, making it challenging for customers to fully understand their value or see how a policy works in real life. Traditional market research can capture what people think about insurance, but it often misses the nuances of how they experience and engage with insurance products.

How can insurers cut through the complexity and truly understand what customers need? In an industry often defined by policies and paperwork, how do we bridge the gap between abstract products and the real-world lives they impact?

Cake & Arrow, a UX design and innovation agency focused on reimagining insurance, is excited to announce an upcoming webinar: Making it real: Co-creation and concept design as research tools for better insurance experiences. This session will explore how Design Thinking techniques like sketching, storyboarding, and collaborative ideation can bring insurance concepts to life, allowing insurers to capture richer, more actionable insights into customer needs and create solutions that feel intuitive, accessible, and genuinely supportive.

Webinar Highlights:

• Co-creation as a research
  Uncover how co-creation techniques allow insurers to go beyond surface-level insights and dive into the tangible realities of customer needs, helping create products and experiences with real-world relevance.

• Getting to the heart of customer experience
  Learn how concept design and prototyping can reveal unspoken customer needs, pain points, and opportunities for building more human-centered insurance solutions.

• Translating insights into actionable design
  Discover practical strategies for using qualitative insights to drive product and policy design, making insurance offerings feel less abstract and more meaningful to customers.

Event Details:

Date: Wednesday, November 20
Time: 12 pm ET

This webinar is ideal for insurance professionals, researchers, and designers interested in leveraging customer-centered research to shape more intuitive, impactful insurance experiences.

Reserve your spot at https://go.cakeandarrow.com/webinar-making-it-real

Cake & Arrow is an experience design and product innovation company that works exclusively with the insurance and financial services industries. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and insurtechs create transformative digital experiences that drive results. Since 2002, Cake & Arrow has partnered with leading insurance and finance companies, including MetLife, Aflac, Citigroup, Travelers, Chubb, Amwins, and The General.