Genstar Capital increases investment in Likewize

Likewize, a global provider of tech protection, support, and extended warranties, announced that its existing investor, Genstar Capital, has increased its investment in Likewize following its initial investment in March 2023. This “significant investment” makes Genstar the majority investor in Likewize. Management and Brightstar Capital Partners will remain minority investors in Likewize.

Founded in 1997 and headquartered in Dallas, TX, Likewize works with telecommunications companies, financial institutions, and retailers, to protect millions of customers from tech-related issues. The company handles over 250 million device issues annually, from warranty and repairs to upgrades and premium technical support.

The increased strategic investment from Genstar will allow Likewize to focus on accelerating adoption of added value solutions such as AI-driven claims handling and expanded premium tech support.

The company works with Zurich and AIG to offer device protection.

“Over the last five years, we’ve transformed into a global leader in tech protection and support. Genstar’s increased investment underscores their confidence in our vision and potential. With this deeper partnership, we can continue to push the boundaries of innovation and ensure our platform remains the industry leader. We are excited to expand our capabilities and feel well-positioned to capitalize on the vast market opportunities in the rapidly growing tech protection and support sectors.” – Rod Millar, CEO of Likewiz.

“We are thrilled to expand our partnership with Rod and the entire Likewize team, as well as Brightstar, as we’ve witnessed firsthand the company’s exceptional growth over the first 19 months of Genstar’s investment. This enhanced commitment to Likewize comes at a pivotal moment, delivering the support and capital for Likewize to continue delivering exceptional customer value and achieve its full growth potential.” – Ryan Clark, President and Managing Partner at Genstar.