The Big Pivot of A Wannabe P2P insurer

Recall Versicherix.

Before.

After.

Let me explain. The startup’s initial value proposition was to become the first Swiss P2P insurance provider, preferably as an insurer. Now it looks to provide “blockchain services for next gen insurances”. Here’s what else. The company considers itself “the European answer to Lemonade” with the potential to disrupt the whole insurance industry.

Company stage is not ‘defunct’, definitely not ‘active’, yet hard to call it ’emerging’. Bottom Line: facts tell and emotions sell.