Pineapple Financial launches Pineapple Insurance

Canadian mortgage company Pineapple Financial announced the official launch of Pineapple Insurance, “a transformative new business vertical that is designed to unlock significant growth potential for the company.”

The company claims that its insurance business will operate in Ontario, Manitoba, British Columbia, and Alberta as a managing general agent. Pineapple Insurance will offer life, creditor, and disability insurance.

In July, Pineapple Financial partnered with Walnut Insurance to integrate P&C products into its deal management system, allowing brokers to request insurance quotes for clients at specific deal stages.

“We’ve been building towards this launch for over a year, and we’re beyond excited to finally share it with our investors and clients. We believe Pineapple Insurance is a game-changer. By offering in-house life, creditor, and disability insurance, we’re not only meeting a regulatory requirement but enhancing the value we provide to clients-while adding a potential highly lucrative revenue stream for our business.” – Kendall Marin, President and COO of Pineapple Financial.

“We promised our investors that the proceeds from our IPO would be deployed thoughtfully to accelerate growth and enhance shareholder value. With Pineapple Insurance, we believe we’ve done exactly that. This division has been in development for a long time, and its launch signifies the beginning of a new era of profitability and scalability for our company. By focusing on our core principles of customer-centric innovation, we’re building a company that’s prepared for sustained growth and success.” – Shubha Dasgupta, CEO of Pineapple Financial.