Hepster partners with BAUR

BAUR, one of the largest online retailers in Germany, is partnering with embedded insurance startup Hepster.

As part of the partnership, BAUR will introduce a variety of coverages to its shoppers at the point of sale including smartphone insurance, sports equipment insurance, bicycle insurance and e-bike insurance.

Founded in 2016, Hepster raised ~$34 million in funding and it claims to have worked with over 2,500 partners.

“We are very pleased about the collaboration with BAUR. This partnership reflects the commitment of both sides to continually expand their service in order to be able to respond to customers’ needs. The potential of insurance as a value-added service is also made clear by the even more attractive shopping experience.” – Hanna Bachmann, CRO and co-founder of Hepster.

“For us at BAUR, customer satisfaction is our focus at all times. We therefore see the recommendation of hepster insurance within the entire purchasing experience as a valuable addition to our service offering.” – Nicole Mielich-Lange, Manager Assortment & Sales – Retail Media, BAUR.