Zinnia to acquire Ebix’s life and annuity software assets

Zinnia announced it will acquire the life and annuity assets of Ebix, a supplier of software solutions.

Last December, the companies reached a “stalking horse” agreement as part of Ebix’s bankruptcy process.

The L&A assets will further position Zinnia as a “partner of choice” in the life and annuity industry, expanding its offerings with insurance focused CRM & agency management, research, quoting, illustration, and order entry tools, and a comprehensive underwriting platform, which will simplify experiences for advisors and their clients.

Ash Sawhney, President of Ebix Insurance Solutions North America, will join Zinnia heading up the newly formed Life and Annuity Exchange Solutions business. Joining him will be members of the Ebix Life and Annuity senior leadership team and all L&A employees globally.

“The acquisition of the Ebix Life and Annuity Assets is transformative for Zinnia. The complementary nature of our solutions will enable us to better serve carriers, distributors, and consumers, expanding our reach as we build the modern rails of the insurance industry. We are thrilled to welcome the Ebix L&A employees to Zinnia and look forward to what we can achieve together for our clients.” – Michele Trogni, Zinnia CEO.

“This is a great outcome for our business. Zinnia’s commitment to invest in our products, people, and customer solutions will significantly advance our product roadmaps, which will only serve to benefit the entire industry. Zinnia has a clear vision for the future, and together, we will digitize the end-to-end processing of life and annuity products.” – Ash Sawhney.