100% Organic, Effective Coverage

What would you expect to find when you type “renters insurance california” or “california renters insurance” in Google search? Lemonade? GEICO? How about Effective Coverage, the renters insurance platform available in 42 states. This is even more impressive when you learn that the company’s first page Google appearance and web traffic is 100% organic according to SimilarWeb.

In The #s:

The average CPC for the term “renters insurance california” is $11.88.

The average CPC for the term “renters insurance” is $15.30.

Bottom line: Effective Coverage is saving an average of $11.88 on every click .

PS. Following yesterday’s curation of Glassdoor Tips, here’s what one current employee had to say about Effective Coverage: “Effective Coverage is a company that isn’t afraid of creative changes and brainstorming. Definitely a bunch of forward thinkers”