Root Insurance Partners With Lyft to Offer Lyft Credits

Root, which operates on the principle of fundamental fairness  selectiveness (see below), announced it has partnered with Lyft . Root’s rental coverage now includes a choice between a rental car or a comparable amount of Lyft credits for free rides to its policyholders that require alternate transportation. Bottom Line: following the footsteps of  CSAA Insurance Group. Recall: Root is a mobile-first car insurer offering coverage in Ohio and Arizona. The way it works is by having a user download the company’s app and taking a ‘test drive’ that lasts between 2 to 3 weeks. Later, if eligible, Root will send the user a proposal. Or not…

Same Root that recently launched the Fair Insurance Manifesto.