Prudential, Vitality Global expand partnership in Latin America

Prudential Financial and Vitality Global have entered a 10-year, expanded partnership. Under this agreement, Prudential will leverage Vitality’s model to promote healthier lifestyles to complement its Total Wellness offering throughout Latin America.

This new agreement expands on the successful partnership the two firms launched in 2020 to offer health and wellness services in Brazil and Argentina through the Vitality program. This collaboration supports Prudential’s broader strategy of expanding access to a suite of physical, mental and financial wellness solutions across emerging markets in Latin America and beyond.

Prudential’s Total Wellness offering allows insurers and employers to provide customers and employees tools and resources to promote their physical, mental and financial health.

“Based on the outstanding results of our joint offering in Brazil and Argentina and aligned with our mission to democratize access to Wellness, I am proud that our expanded partnership with Vitality will allow Prudential to help more people to live longer and better lives. This collaboration will enable our growth in emerging markets by delivering the differentiated products customers need and want.” – Federico Spagnoli, VP, International Wellness Solutions at Prudential International Insurance.

“Together with Prudential, the opportunity we have to impact a continent’s health is hugely exciting for us. Our expansion across Latin America will enable us to enhance the lives of tens of millions of people in the coming years. A common trend across the region is a strong demand for digital care and wellness solutions – which we will help provide.” – Barry Swartzberg, CEO of Vitality Global.