Core Bank partners with Insuritas to develop its embedded insurance strategy

Insuritas has been hired by Core Bank to install its full-service digital insurance agency platform.

The insurance agency will be owned by the Bank, embedded inside the Bank’s ecosystem, and will be engineered to offer a full-service insurance agency solution to their retail and commercial customers. Through the partnership, Core Bank will be able to offer its customers the critical commercial insurance and personal insurance products they purchase every year, while deepening wallet share and building an important source of annuitizing non-interest income.

“We’re delighted to partner with Core Bank to provide a full-service, digitally powered insurance agency to their customers in the growing Nebraska market. Through our embedded insurance agency as a service, the bank will now be able to provide simple, seamless access to competitive options for their customers’ insurance needs, all with a focus on delivering the right coverages at the right price at the right time.” – Insuritas Chairman and CEO Jeffrey Chesky.

“With our proprietary technology platform, we are able to leverage data-driven automation to maximize conversion rates with customers. Insuritas’ digital insurance assistant, Lily, is finely tuned to identify consumers as they are in-market for insurance, automatically reaching out on their preferred communication channel on behalf of the agency. This automation reinforces the bank’s existing relationship with the customer to expand their financial services footprint to include all their insurance needs.” – Insuritas EVP, Chief Marketing Officer Donna Jermer.

The agency will feature a variety of insurance services, including a myriad of commercial insurance products, as well as personal insurance products such as home, renter’s, auto, pet, identity theft, and travel insurance. Insuritas partners with more than 40 carriers to ensure appropriate coverage at a competitive price. The agency is scheduled to open this summer.