Assurant launches embedded insurance solution
Assurant has launched Assurant Product Experience Exchange, a new offering that enables Assurant clients across industries – mobile, retail, housing, and automotive – to customize and embed insurance and protection programs, support, and services into their omni-channel customer experiences.
The APEX platform allows partners to choose an integration method from APIs, a customized website, or widget. Before integrating, clients can view the product API library as well as test and review data they provide through a self-service portal.
The platform’s offerings include:
- Insurance and Protection Products: Device and phone protection, renter’s insurance, F&I products, and more
- Claims Management: Portals for customers to file, track and manage claims from start to finish
- Tech Support: On-demand access to experts and self-service solutions
- Trade-in Offers: Quotes for used devices and upgrade incentives
- Pricing and Analytics: Device valuations, performance assessments and more
“Automation and personalization through APIs and integrations with third-party providers will help our customers to drive revenue growth as consumers become increasingly comfortable with the idea of point-of-purchase add-ons. In fact, our research indicates that offering support and protection products at the point-of-purchase increases purchase intent by about 32 percent. APEX enables our clients to quickly and easily integrate these services without taxing already overburdened technology teams.” – Keith Meier, COO, Assurant.
Bottom Line I: An embedded insurance leader.
Bottom Line II: In 2016, insurers rushed to brand their innovation efforts, now they rush to brand their embedded insurance strategies. Assurant’s APEX solution joins Allianz Partners, AXA Partners, Chubb Studio, Next Connect, and Zurich eXchange.
