Plymouth Rock names new CMO

Last month, Plymouth Rock named Peter (Pete) Bishop its new Vice President and Chief Marketing Officer.

Bishop joins Plymouth Rock from EverQuote . He will be responsible for the direct to consumer, agent, and partner marketing teams that sell Plymouth Rock’s homeowners insurance.

“Pete’s background as a leader of high-performing marketing teams makes him a perfect fit for Plymouth Rock. We will lean on Pete to manage our combined media and sales budgets, as well as identify and rapidly grow innovative partnerships.” – Scott Kwiker, Chief Operating Officer of Plymouth Rock.

For the past four years, Peter served as Vice President of Performance Marketing for EverQuote in Cambridge, Mass., where he led multiple acquisition teams to unprecedented growth. Before that he helped start DigitalTakeout, a boutique digital agency and consultancy, and spent nine years at ChoiceStream, a Boston-based advertising technology firm.