Root Launches “Car Insurance W/O The B.S.” Campaign

Root car insurance pushed out a new site – www.choosefairinsurance.com – because “consumers are seeking a straight-talking insurance brand”.

And here’s the video to go along with the manifesto.

We fact-checked. This.

Compared to this.

Bottom Line: it could have been worse. Watch.

Better yet, don’t. And thank you Bill Wilson for sharing the buzz.