Changes at Noblr

Noblr , the digital auto insurer acquired by USAA in June 2021, is no longer open to the public.

Now, to purchase a Noblr policy, the prospect must qualify for a USAA membership. “Your USAA eligibility will be verified within two weeks after purchase. If we are unable to verify your policyholder details, your policy will be canceled.”

Founded in 2017, Noblr offers auto insurance coupled with real-time feedback on driving behavior by leveraging telematics. It previously secured $20 million in financing ahead of its exit.

As we shared with Coverager Research members back in November – USAA paid almost $100 million to acquire Noblr, which had between 8,000-10,000 policies at the time. As we previously reported, USAA first intended to target Metromile, but the pay-per-mile insurer pulled out of the deal because a key person thought the valuation should have been higher. USAA then approached Noblr, which placed the acquisition talks on hold as it was in the process of raising a Series B round. When the startup failed to secure the funds over a “technical reason,” it secured a deal with USAA.

This revision is accompanied by a new, blue color scheme. Before and after below.