Definity backs APOLLO Insurance

Canadian P&C insurer Definity is backing APOLLO Insurance , a digital insurance broker and MGA specializing in commercial insurance. This strategic partnership includes a distribution relationship between Definity’s affiliate Definity Insurance Company and APOLLO, and an agreement by Definity to complete an initial minority equity investment in APOLLO.

Founded in 2017, APOLLO allows its broker partners and customers to purchase insurance online through its proprietary platform and serves all provinces, except Québec.

“Definity is one of Canada’s leading digital insurance providers, and this partnership with APOLLO will allow us to extend the opportunities for a simpler insurance experience for both brokers and their customers. We believe that the scalable platform that APOLLO provides, combined with our proven track record in digital innovation and strong underwriting, will help strengthen our commercial distribution capabilities.”  – Fabian Richenberger, Executive Vice-President, Commercial Insurance, Definity.

“Our partnership with Definity provides us with resources and opportunities to expand our footprint in the small to mid-size business market . Definity and APOLLO share a deep commitment to using technology and software to deliver an effortless insurance experience to customers and our retail broker partners.” – Jeff McCann, Chief Executive Officer & Co-Founder of APOLLO.

According to the company, the agency has a user base of over 6,000 individual Canadian brokers and over 150 group partners.