CUNA Mutual Launches Data & Analytics Service

CUNA Mutual announced the launch of AdvantEdge Analytics, a data and analytics service to help credit unions deliver a better member experience through actionable data insights. This is part of the mutual’s multi-year strategy to invest some $250 million in innovation. “As we continue to make significant investments in technology and innovation to address marketplace disruption and build for the future, AdvantEdge Analytics is a major step in our commitment to help credit unions remain strong and competitive for the long-term. Credit unions have an incredible opportunity to grow their reach to serve more members by harnessing data in new and insightful ways” – president and CEO, CUNA Mutual Group, Robert N. Trunzo. The news follows the company’s acquisition of Chicago-based SavvyIntel, which offers data management solutions to credit unions. This is AdvantEdge.

Bottom Line: building a “centralized version of truth”.