ETrade partners with Covr

E-TRADE , which was acquired by Morgan Stanley last year for $13 billion, is giving customers access to life insurance products following a partnership with Covr Financial Technologies.

As part of the partnership, ETrade customers will be able to access educational content on the basics of life insurance and secure up to $3 million in life insurance coverage without a medical exam (restrictions apply).

“Technology advancements have made it possible for customers to purchase life insurance on a simplified and more affordable basis. E*TRADE customers will now have the ability to compare coverage options from some of the most well-regarded insurance carriers in one easy-to-use process, and build an insurance plan that matches their financial needs.” – Michael Kalen, CEO of Covr.

“Many investors focus on the effect of market swings on their portfolios, but in reality there is likely no bigger risk to a family’s financial future than having the primary contributor pass away. Helping customers prepare for the unknown while they manage their investments on the E*TRADE platform is a natural fit. The ability to purchase and track life insurance policies alongside investments gives our customers a more holistic view of their financial picture.” – Deniz Ozgenc, executive director of Financial Product Management at E*TRADE Financial.